3 Lauren Avenue

Bottletop – Lux & Fashion with purpose

Sono migliaia i brands che promuovono le loro creazioni in tutto il mondo e noi scegliamo l’uno o l’altro perchè esteticamente più bello, perché meno costoso o il più delle volte, semplicemente perché di moda; ma a volte le ragioni dovrebbero essere ricondotte anche al significato che è alla base dei brands ed è per questo che io oggi scelgo Bottletop.


La “Bottletop Foundation” è stata lanciata nel 2002 da Cameron Saul e suo padre Roger (Fondatore del londinese brand di lusso Mulberry) attraverso una collaborazione di design con Mulberry e ha esordito con una collezione di borse realizzata artigianalmente in Kenya riciclando tappi di bottiglie ed incrementando così l’occupazione e finanziando progetti di educazione in Africa.

Anche in Brasile, Bottletop, con la creazione di bellissime borse composte da linguette di lattine, ha conferito un’opportunità di lavoro alle donne delle favelas!
Bottletop ha avuto, quindi, la geniale idea di utilizzare la moda per aiutare le famiglie meno fortunate rendendole indipendenti economicamente.





Nel 2012 è stata poi fondata da Oliver Wayman e Cameron Saul, la “Bottletop Fashion Company” che finanzia le operazioni di Bottletop Foundation e si avvale dell’arte contemporanea e della musica per sensibilizzare e raccogliere fondi per progetti di educazione che affrontano delicati problemi di salute come l’HIV/AIDS, la tossicodipendenza e la gravidanza in età adolescenziale.

Le sue nobili cause sono state riconosciute a livello internazionale ed infatti sono molte le celebrità e i brands che supportano e collaborano con Bottletop: Anna Wintour, Bill Clinton, Colin Firth, Candice Swanepoel, Jessica Alba, Rosario Daeson, Narciso Rodriguez, DKNY






In quest’ultima New York Fashion Week, inoltre, Bottletop ha lanciato la sua ultima collezione in edizione limitata ‘Art On Canvas’ in collaborazione con l’artista Wangechi Mutu per la missione Africa’s Out! Io ho scelto la mia preferita e l’acquisterò su bottletop.com, non solo perché particolarmente bella, ma anche perché dietro si nasconde un’ambiziosa missione sociale.






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